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Privacy Done Right

REALI Privacy Policy

EFFECTIVE DATE: October 18, 2016

Reali, Inc. “Reali,” “we” or “us”) values your privacy. In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain through our website http://reali.com/privacy (the “Site”), our mobile application (the “App”), and the services available through our App and Site (collectively, the Site, App and services therein are the “Services”).

By visiting the Site, using or downloading the App, or otherwise using any of our Services, you agree that your personal information will be handled as described in this Policy. Your use of our r Services, and any dispute over privacy, are subject to this Policy and our Terms of Service including its applicable limitations on damages and the resolution of disputes. The Reali Terms of Service are incorporated by reference into this Policy.

The Information We Collect About You

We collect information about you directly from you and from third parties, as well as automatically through your use of our Site or Services. Generally, we collect the following information from or about you:

Registration Information. Certain areas and features of our Services require registration. To register you must provide your name and email, and choose a password. We also may collect additional optional information from you, including your phone number, Social Security number, financial account details, passport details, driver’s license number, and other identity information, as well as pre-approval documentation; however, you are not required to provide us with this information.

Property Information. Through the service you can submit property information, such as address, price, photos, and other listing details. We also may collect property details from third parties. We associate the property information we collect with your username.

Identity and Financial Documents. We may ask you to submit proof of your identity, mortgage preapproval and funding availability through the Services, and we may (or our service providers may) . verify this information (e.g., by contacting the bank that issued your preapproval letter). You are not required to submit these documents to access the Services; however, certain Sellers may request this information as part of an offer you submit through the Services. We do not share this information with third parties except, as specifically explained below, in order to facilitate your offers, transactions and requests, with service providers who store or use this information on our behalf, to an acquiring company, or as required by law.

Site Activities. We may collect information about the properties you view and save, the appointments you schedule, messages you send, offers you place, counter or accept, property notes you make, requests you submit, comments you post, any reviews or ratings that you post, and your other activities through the Services.

Other Information We Collect Automatically. We may automatically collect information about your use of our Site, App or Services through cookies, web beacons, java scrip, log files and other technologies, including: your domain name; your browser type and operating system; web pages you view; links you click; your activities within the App; date and time stamp, and the length of time you visit our Site, or are logged in or use our Services; your IP address; the referring URL, or the webpage that led you to our Site; device ID; device name and model; location and language information. We may combine this information with other information that we have collected about you, including, where applicable, your user name, name, and other personal information Please see the section “Cookies and Other Tracking Mechanisms” below for more information.

How We Use Your Information

We use your information, including your personal information, for the following purposes:

  • To facilitate real estate transactions, and to otherwise provide our Services.
  • To communicate with you about your use of our Services (through email, text message and other methods), to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
  • To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services. For example, we may send you information about a property you are interested in, and others that you may be interested in.
  • For marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our Services on third party websites.
  • To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, in order to improve our Services and respond to user desires and preferences, and for other research and analytical purposes, such as analyzing market trends, fair market values, reporting on comparable properties, and other purposes.

How We Share Your Information

We may share your information, including personal information, as follows:

  • Reali Users. Your user name, property details and any information that you post to our Site, including, without limitation, reviews, comments, and text will be available to, and searchable by, all users of Services. We do not publicly disclose your identity and financial documents to other Reali Users.
  • Affiliates. We may disclose the information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your personally identifiable information will be subject to this Policy.
  • Third Party Partners. We may share your name, contact details and demographic details with certain third parties, who may use this information to contact you with offers and information you may be interested in, or for other research and analytics purposes. We do not share your financial and identity documents with third parties for such purposes.
  • Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf.
  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
  • In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
  • To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which Reali is involved.
  • Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

Our Use of Cookies and Other Tracking Mechanisms

We and our third party service providers use cookies, web beacons, java, and other tracking mechanisms to track information about your use of our Services. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Some features of our Site and Services may not function if you disable cookies.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third Party Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site and, to the extent permitted, our Application. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties.

Marketing Choices

We may send periodic promotional or informational emails to you, about Reali and the Services, and, from time-to-time, about third party products and offers we think may interest you. You may opt-out of such promotional communications from us by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails from us, we may still send you e-mails about your account or any Services you have requested or received from us. Also, please note that if you take advantage of a third party offer Reali has sent to you, that third party may collect certain information from you, subject to its own privacy policy.

We may also send you text messages about your use of the Services, such as appointment confirmations, cancelations, and reminders, property updates and bid activities; if you have given us your consent. You can opt out of all text messages, at any time, by replying STOP to any text message from Reali.

Plug-ins and Social Media Widgets

Our Site may include social media features and widgets, such as the Facebook Like button and the "Share this" button, as well as other interactive mini-programs that run on our Site and Services and enable certain features to work (e.g., blogs and comments). These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly and for other purposes. These features are displayed on our Site, but are hosted by third parties, and are subject to their own privacy policies, not this one. Your interactions with these features are governed by the privacy policy of the company providing them.

User Generated Content

We may invite you to post content on our Site, including your comments, reviews, pictures, and any other information that you would like to be available on our Site. If you post content to our Site, all of the information that you post will be available to other users of the Services. If you post your own content on our Site or Services, your posting may become public and Reali cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.

Third-Party Links

Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites.

Security of My Personal Information

We have implemented safeguards to protect the information we collect. Please be aware that despite our efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Access To My Personal Information

You may modify personal information that you have submitted by logging into your account and updating your profile information. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site or Application for a period of time.

Children Under 13

Our Services are not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at info@reali.com.

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site, at Privacy Policy. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.