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Real Estate Done Right
Real Estate Technology Brokerage Reali Names Tyler Baldwin as Chief Revenue Officer

Sales and go-to-market executive will lead growth and strategic operations as company expands and adds new products and services San Mateo, CA — December 6, 2018 — Reali, a full-service real estate technology brokerage transforming home buying and selling, today announces that Tyler Baldwin joins the company as Chief Revenue Officer. Formerly Head of Sales […]

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Reali’s Chief Revenue Officer: Why I Joined Reali

It’s not often that you find a company with a strong mission and vision with a dedicated team behind it. I’ve been fortunate to find it — twice. After seven years in strategic go-to-market and leadership roles at LinkedIn, I’m excited to announce that I’ve joined Reali as Chief Revenue Officer. Reali is a cutting-edge real estate […]

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Reali, another tech-driven real estate startup, expands to LA

With traditional residential brokerages already struggling with narrowing margins, a Silicon Valley startup is expanding to Southern California touting it can squeeze commissions even more. Reali, based in San Mateo, uses artificial intelligence and big data to help facilitate the process of buyi

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Flat-fee brokerage Reali expands into Los Angeles

The tech-enabled brokerage that opened in 2016 is now available across the entire Golden State

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Reali big news: Reali is now serving Los Angeles and the entire state of California!

Reali is excited to share the news that we are now fully available in all of California, with the addition of the Los Angeles metropolitan area. Since our launch in 2016 Reali has helped thousands of home buyers and sellers with our concierge-like service from in-house Reali Experts, our mobile app, and AI-powered tools. Plus, […]

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Reali Expands its Tech-Driven, Full-Service Real Estate Model to All California Customers, now including the Los Angeles Market

Brokerage Achieves 10x Year-over-Year Growth While Earning Exceptional Customer Service Ratings SAN MATEO, Calif., Oct. 23, 2018 /PRNewswire/ — Reali, a full-service real estate technology brokerage transforming home-buying and selling, continues its expansion and is now fully available in all of California, with the addition of the Los Angeles metropolitan area. With concierge-like service from in-house Reali Experts, AI-powered tools and […]

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Announcing the Reali PricePredictor, your key to winning the home you want

Today we are announcing the launch of the Reali PricePredictor, a new AI-powered tool that predicts the probability of placing a winning offer on a home.   We believe the PricePredictor will help more buyers place successful offers because it offers up probabilities of winning a home at various offer prices and shows you what your […]

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Reali releases AI tool to predict the winning bid on a home

The California tech-enabled brokerage is launching PricePredictor to give consumers a percentage estimate of how strong any given bid is

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Reali releases new PricePredictor tool, using AI to prevent buyers from overbidding

Reali releases new PricePredictor tool, using AI to prevent buyers from overbidding . Amit Haller, CEO of Reali, will be a part of Vator’s Future of Real Estate salon on Oct. 25 by Steven Loeb on September 18, 2018

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For home buyers hoping to win a bidding war, there’s now an app for that

The new tool is designed to reduce the guesswork in determining a home’s ultimate sales price by showing buyers the estimated probability of what a home will sell for at a range of bids, much like a meteorologist gives the probability of rain.

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Reali Expands Mobile Offering with Innovative AI-Powered PricePredictor Tool

One in Four Reali Buyers Have Used PricePredictor to Predict Probability of Placing a Winning Offer on a Home SAN MATEO, Calif., Sept. 18, 2018 /PRNewswire/ — Reali, a real estate technology company transforming home-buying and selling, today announces the release of an AI-powered tool that predicts the probability of placing a winning offer on a home. The PricePredictor reduces […]

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We’re coming after you”: Compass broker leaves threatening voicemail for competitor

An incident in San Diego may have crossed the line after a Compass broker threatened harm against a competitor with a menacing voice message.

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HEAR IT: Reali releases threatening call from Compass agent

The flat-fee startup says the company’s business model has led to pushback from commission-based rivals.      

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Traditional brokerages: Why so serious?

Disrupting a trillion dollar industry, to focus on the customer, tends to make you a few enemies By Amit Haller, Reali CEO     Why Reali While working with traditional brokerages in the past, I noticed a few things. Marketing consistency and quality was always an issue, comparables weren’t very scientific, and of course, agents […]

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We’re ready for you, San Diego

In case you missed the BIG news, here it is: Reali is officially available in all areas of San Diego! The entire team is excited to bring our fresh approach to home buying and selling to more of California. July was a milestone month for Reali. We took our show on the road and expanded […]

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Flat-fee brokerage Reali launches in San Diego

The startup that charges buyers and sellers $950+ flat enters its third market, and will sell homes for military personnel for no fees.

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Reali Launches in San Diego to Transform Home Buying and Selling in Southern California Market

New Partnership with Homes for Our Troops Supports U.S. Military Members & Veterans, Program Offers Buyers a 2.5-3% Cash Back Bonus to Cover Out of Pocket Fees and Allows Those who Purchased with Reali to Sell for Free if they Receive Permanent Change of Station Orders SAN MATEO, Calif., Aug. 3, 2018 /PRNewswire/ — Reali, a real estate […]

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Flat-fee real estate startup Reali raises $20 million to expand beyond California

Reali, a flat-fee real estate startup that boasts it can sell a house in the San Francisco area for as little as $950, is planning to expand into Southern California and beyond, thanks to a $20 million injection of funding. Reali announced this week that it raised $20 million in a Series B round of […]

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Real estate startup Reali plans to double workforce, eyes national expansion after latest fundraising

Reali is one of several Bay Area startups using technology to potentially upend the traditional real estate industry. Reali can save home sellers thousands of dollars in commissions.

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Reali Lands $20 Million Series B Funding to Build AI-Powered Real Estate Transaction Platform

Funding Will Accelerate Market Expansion & Development of Disruptive Real Estate Tools for Buyers and Sellers SAN MATEO, Calif., July 18, 2018 /PRNewswire/ — Reali, a real estate technology company transforming home-buying and selling, has raised $20 million in Series B funding led by Zeev Ventures, with participation from Signia Venture Partners and other investors, bringing the total raised to date to $30 million. […]

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Mobile brokerage app Reali raises $20 million from tech investors

Reali, a tech-focused California brokerage, just raised another $20 million in Series B Funding from several prominent venture capital firms.  

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Real estate startup Reali plans to double workforce, eyes national expansion after latest fundraising

Reali is one of several Bay Area startups using technology to potentially upend the traditional real estate industry. Reali can save home sellers thousands of dollars in commissions.  

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Zeev Ventures leads Series B round for Reali

San Mateo, California-based Reali, a real estate app, has secured $20 million in Series B funding. Zeev Ventures led the round with participation from other investors that included Signia Venture Partners.  

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Reali, a provider of AI-powered real estate tools for buyers and sellers, raises $20M

Reali, a provider of AI-powered real estate tools for buyers and sellers, raises $20M. The company combines AI and human intelligence to upend every aspect of the real estate space by Steven Loeb on July 18, 2018

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Reali CEO: How We’ll Use AI to Build an Even Better Real Estate Experience

Reali has some exciting news to share — we’ve raised $20 million in our Series B round! Led by Zeev Ventures, with participation from Signia Venture Partners and other individual investors, we closed our Series B round, bringing our total raised to date to $30 million. The funding will fuel Reali’s next big chapter, as we make great strides […]

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Reali raises $20M for its flat-fee real estate platform

Reali raises $20M for its flat-fee real estate platform

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Meet the Reali Experts

If you’re buying or selling a home with Reali, there’s no doubt you’ve met one or more of our knowledgeable and friendly Reali Experts. The Reali Experts are at the center of everything we do at Reali. If you’re less familiar with what our team does, here’s a quick rundown.

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What it’s like to work with a Reali Expert

Forget what you know about working with real estate agents because working with Reali Experts is a whole new (and better) experience. We encourage you to use our app and chat with us to find out for yourself. Ask us anything. Yes, anything. Not sure how to get started or wondering who’s behind the app? […]

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Meet the Real Estate Tech Founder: Amit Haller from Reali

In our latest real estate tech founder interview, we’re speaking with Amit Haller, co-founder of Reali. Without further ado… What do you do? As CEO of Reali, I’m the number one salesman of the company. I sell all day long. I sell our product and value…

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Reali Seller Story: Meet Rick

After 18 years in Sacramento, Rick Voss was looking to sell his home and move out of state to send his teenage daughter — the only one still living at home — to a private school in Reno, Nevada. “I heard about Reali on the radio, KFBK in Sacramento. The concept sounded great, and the price got my attention […]

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What to Expect When Selling Your Home with Reali

  Reali was started with the belief that the real estate industry needed to change to better serve its clients. Since our launch in 2016, we’ve built a reputation for being the most tech-savvy, full-service real estate company around. We don’t just deliver amazing real estate experiences to buyers and sellers. We do it at […]

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Reali’s Top 5 Tips for Touring a Home

Some people love checking out open houses and touring homes. Others hate it so much they can’t even watch “House Hunters” on HGTV without getting stressed. Whichever camp you fall in, we’ve rounded up some pro tips to prepare you for the big home tour. Here are Reali’s top five most helpful tips for touring […]

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How to Improve Your Offer in a Hot Market

Maybe you’ve been in the market to buy a home for a while. Or you’re just getting started. Either way, Reali’s got a few tips to help you kick your home buying game into gear. One of the top questions we get from home buyers is: how can I improve my offer to secure the […]

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The CMO Files: Omer Malchin, Reali

The CMO Files: Omer Malchin, Reali Omer Malchin, Chief Marketing Officer at Reali   In a recent chat with IDG Connect, Reali CMO Omer Malchin shared his thoughts on the first product that excited him, his learnings as VP of Marketing at Netflix, and how he’s helping to change the archaic ways people buy and sell homes […]

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Interview: How Digital Real Estate Increases Efficiency While Cutting Costs

Reali CEO Amit Haller discusses how real estate is following in the travel industry’s footsteps to serve a consumer empowered by information now freely available online.  

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Maximize Your Reali Experience and Get Reali Verified

Getting pre-qualified with a bank for a loan is usually one of the first steps a buyer takes when looking into buying a home. When you share your bank pre-approval letter and proof of funds with Reali—and get Reali Qualified—you’ll be granted access to special in-app offerings exclusive to Reali Buyers.

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Why Now is a Reali Great Time to Buy or Invest in Sacramento Real Estate

Sacramento is one of the fastest-growing big cities in California. And every day there’s more buzz about the influx of people who are choosing the city over others in Northern California. And it’s just the beginning. As one of the few places in the state with room to grow, it’s the ideal location for home […]

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Do you need to pay all that money to a real estate agent? Upstart firms say no

Real estate upstarts such as Purplebricks and Reali have come to Sacramento offering to sell homes for lower commissions or even a flat rate. Redfin continues to make inroads with its full-service for less model.  

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Get Noticed with “Dear Seller”

When you’re making an offer in a competitive market like the Bay Area, it’s easy to feel overwhelmed. Many buyers don’t fully realize you’ll likely need to submit multiple offers before you end up with a successful offer. While there are things you can do to make sure your offer is competitive, sometimes all it takes […]

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Reali aims to reward buyers and sellers for using its brokerage services

Startup Reali is an online brokerage that aims to disrupt traditional models by handling the entire real estate transaction process, including buying.

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Amit Haller on the Real Estate Revolution

Stream Amit Haller on the Real Estate Revolution by The Innovators Radio Show & Podcast from desktop or your mobile device  

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Real estate startup Reali will help buy or sell your California home for only $950

Reali, a tech-focused real estate startup that charges flat fees for both homebuyers and sellers, is now offering one of the nation’s smallest transaction fees in one of the nation’s most expensive real estate markets. Reali announced this week that it is rolling out a new program that will help certain California buyers and sellers […]

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Reali introduces new $950 flat fee, along with its popular cash back bonus, to help buyers with…

Significant cost savings with up to 3% cash back to buyers and exceptional marketing services for sellers on the purchase and listing of homes up to $250,000

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A $950 Flat Fee to Buy or Sell a Home. Yes, Reali!

A $950 Flat Fee to Buy or Sell a Home. Yes, Reali!   At Reali, we believe you should be able to buy and sell a home no matter your budget. Starting today, we’re rolling out a new flat fee of $950 for homes priced under $250,000 to save buyers and sellers even more. You shouldn’t have […]

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Reali introduces flat $950 commission for buying and selling homes under $250,000

Reali’s flat fee keeps costs down for buyers and sellers of less expensive homes  

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10 Real Estate Startups To Watch In 2018

2017 was a monumental year for proptech. Who is going to shine this year? Here are 10 different early stage companies that managed to raise up to $10 million to date.  

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Here’s What 18 Top Executives Say Will Happen in 2018

First off, artificial intelligence is just going to keep getting bigger.

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Get an Edge: Home Buying and Selling Tips for 2018

Get an Edge: Home Buying and Selling Tips for 2018   Whether you bought or sold a home in 2017 — or you were thinking about it — some big things happened in the Bay Area real estate market. By the numbers, the Bay Area saw an overwhelming increase in real estate transactions and record home prices. As we close […]

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If I Knew Then…

The Mistake: I made repeating mistakes in my companies Butterfly and IXI Mobile. From my perspective, I was a visionary of many new business concepts and trends in the industry. At IXI we were one of the first to create a smartphone for teenagers. In the early 2000s, we realized quickly that teenagers texted and […]

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Why Millennials Are Moving to the ‘Burbs

Research shows that more millennials are leaving the city and moving out to the ‘burbs! Amit Haller, Founder & CEO of Reali, joins Cheddar’s “House Rules” segment, sponsored by Chase Home Lending. He explains that the suburbs are actually turning into mini-cities, giving millennials more dining, fitness, and entertainment options. Also, due to companies such […]

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Real Estate Service Lets You Be Your Own Agent

Reali is a Bay Area startup trying to streamline the home-buying business by helping people cut out the middleman.

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How Martech is changing the game for real estate – Reali CMO talks about the perfect stack

Read Reali CMO, Omer Malchin discuss the perfect balance of technology and human touch, having the right Martech implementation for better CX and maintaining the right support team to ease out the ongoing processes. He suggests that marketers could make communications relevant and timely with making the users journey as simple and pleasant as possible. […]

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How to win a Bay Area bidding war by pocketing a commission rebate of more than $28,000

Bay Area real estate entrepreneurs are helping clients win bidding wars with commission rebates, but they also have established players squealing like stuck pigs.

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‘No commission’ startup Reali raises another $3 million

The startup launched a year ago and sends prospective buyers messages while they tour a home using ‘Beacons’

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Reali lands $3M additional funding to grow its brokerage model

Online real estate brokerage Reali Inc. has just landed an additional $3 million investment to its Series A round from Silicon Valley investor Oren Zeev.

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Real estate app Reali to expand after closing $9m round

All the latest app development and app industry news, data, guides and resources

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Flat fee, tech-focused real estate firm Reali raises $4m to fund expansion

Reali, a tech-focused real estate company that offers flat fees for both buyers and sellers, announced Wednesday that it raised an additional $4 million to fund its growth in and around the Silicon Valley area. Earlier this year, Reali raised $5 million, which it planned to use to expand its operations throughout San Francisco. Now, the […]

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Reali Closes Series A Funding Round With Total Of $9 Million

Investor Oren Zeev Adds to Series A Funding Round SAN MATEO, Calif., Nov. 1, 2017 /PRNewswire/ — Reali (http://www.reali.com/), a highly interactive, app-enabled real estate company, today announces an additional $3 million investment into its Series A round from Silicon Valley investor, Oren Zeev. Oren is active in the real estate industry and serves or has served as a board member […]

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Reali Adds $3M For Real Estate Efforts

San Mateo-based Reali, a developer of apps which help users find and purchase real estate, has raised $3M more in funding, the company disclosed today. The funding came from Zeev Ventures, which contributed $

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No more 6% commission – these brokers will sell your house for a flat fee

On the agent side, the draw is that real estate professionals no longer have to negotiate commissions and haggle with other agents.

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Reali Hits the I-80 Corridor — Now Serving Sacramento and Solano Counties

Reali’s market expansion continues, as we work to bring new ways of thinking to the real estate industry. Having already extended our coverage to all of the Bay Area, we now move to the hot markets of Sacramento and Solano Counties. Both of these counties are known for their affordability and proximity to multiple business […]

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Redfin, other discounters bang on real estate industry’s door

Redfin, other discounters bang on real estate industry’s door Investors are betting the time has finally come for real estate agents touting low commissions and high technology to mount a serious challenge to traditional brokerage firms. How else to explain the success of Redfin’s initial public offering? The Seattle company, which calls itself a “next-generation […]

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Real estate startups fire latest volley in price wars, with flat fee for sellers – San Francisco Business Times

Price wars are intensifying in the battle between real estate fintechs and traditional residential brokerages. Will Redfin’s successful IPO spur more real estate startups to offer discounts to those buying or selling homes.

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Reali Just Says NO to Commissions…And Says YES to Seller Rewards

A funny thing happens when people try to sell a home: They work hard to get their property in tip-top shape. They pay for cleaning, pest inspections and maybe a few upgrades. They can then pay handsomely for staging, photography, landscaping and other cosmetics to help the property shine. If the seller is working with […]

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Real estate app Reali expands service to Sacramento

The San Mateo-based company hopes to disrupt the home-selling business.

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No More Commissions: Reali Introduces Flat Seller Fee

Industry-First Model Drives Cost Savings and Benefits, Mobile-Friendly & Modern Real Estate Experience Expands to Sacramento and Solano Counties SAN MATEO, Calif., Aug. 3, 2017 /PRNewswire/ — Reali (http://www.reali.com/), a highly interactive, app-enabled real estate company, today announces an industry first– a full brokerage service that now offers a flat fee on the seller side, in addition to […]

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Luxury home sales surge

“CNBC’s Diana Olick reports on the end of the slump in luxury home sales, the emergence of the flat fee brokerage and retail REITs getting slammed since brick and mortar stores have been slowing.”

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How fintechs think they can change the way homes are bought and sold

Entrepreneur Amit Haller’s Reali and other Bay Area fintechs are on a mission to disrupt the way we buy and sell homes.

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Where Has All the Money Gone?

  For anyone who’s ever grumbled about government spending, gas tax or the price of eggs, here’s something to ponder: billions of dollars are spent each year on high real estate commissions. A boat load of cash that could be put to better use. As of today, in the Bay Area alone, this figure has hit […]

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Term Sheet — Thursday, May 25

Fortune 500 Daily & Breaking Business News.

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Reali-Land is Expanding!

  Spring is a time of renewal…and a time for great new things from Reali. Our team has been busy turning the real estate market on its ear since our launch in late 2016. We’ve become quite disruptive — thank you very much — by putting tons of cash back into the hands of home buyers and sellers, rather […]

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Reali Secures Funding Round & Expands In SF Bay Area To Provide A Millennial-Friendly Modern Real Estate Experience

Innovative Real Estate Service Launches on Android and Introduces Buyer’s Journey Into its Mobile Offerings SAN MATEO, Calif., May 25, 2017 /PRNewswire/ — Reali (http://www.reali.com/), a highly interactive, app-enabled real estate company, today announces its expansion into all markets around the San Francisco Bay Area. The company also adds an Android app to its existing iOS app capabilities. Additionally, […]

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Innovation of the Week: Real estate app aims to help Bay Area buyers save

Since the dawn of capitalism, businesspeople have cut out the middleman to gain a price advantage over the competition. Today, San Mateo, California startup Reali is putting a high-tech twist on this strategy with a real estate app that removes the buyers’ agent from the home-purchasing process. Taking buyers’ representatives out of the equation also […]

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Reali raises $5 mln

San Mateo, California-based Reali, which provides an app-enabled real estate marketplace, announced it has raised a $5 million Series A round led by Signia Venture Partners. The company previously raised $2 million in seed funding. from Liquid2 Ventures and Dragonfly Investments Group. As part of the funding, Ed Cluss, partner at Signia, has joined the […]

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Reali, Mobile App-Based Brokerage, Nabs $5M

A real estate brokerage that uses a mobile app, beacons and low fees to service homebuyers and sellers has closed a $5 million Series A funding round. San Mateo, California-based Reali will use the cash to expand to all markets around the San Francisco Bay Area, including San Francisco, Oakland and San Jose, and continue […]

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Reali expands its online real-estate service to the entire Bay Area, raises $5M Series A round

Reali wants to change how people buy and sell their homes and now it has $5 million more to work on it, thanks to a Series A led by Signia Venture Partners. The company also today announced that it is expanding beyond to the entire San Francisco Bay area, including the cities of San Francisco, […]

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Protect Your Investment

You may be reading this as you are resting in your home, perhaps having your morning coffee or sitting down at the end of a long day. You can relax at home because you feel safe and protected. This is how we want our homes to feel — a sanctuary from outside elements, whether that be the […]

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Too many people, too little housing — why it’s a perfect time to buy or sell

  Unless you live in a wooden shoe, you may have noticed the sharp increase in people, traffic, and development happening in the Bay Area. Perhaps the fact that we are the center of the tech world is to blame for the ever growing rate of tech hires, and people flooding the area. At any […]

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The Stormy Search — The Benefits of Viewing a Property in Bad Weather

  The clouds have opened over California in recent weeks, bringing much needed rain to a parched region. Your tendency may be to snuggle up in front of the fire with a warm beverage. However, if you’re looking to buy a house, storm season is actually one of the best times to venture out and […]

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What is Your Home Really Worth?

  Your home is your palace, your oasis, your place. It represents your unique sense of style, and your experiences there are irreplaceable. Your experiences. Unfortunately, this means nothing to a prospective buyer. That wet blanket of reality represents some of the cold, hard facts related to selling a home. As such, it is important to consider […]

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Navigating the Home Buying Process

To say that you need to do your homework when purchasing a home is an understatement. It’s easily one of the most complex assignments you’ll ever experience…and then some. You must be equal parts shopper, dreamer, accountant, archeologist, private detective, psychiatrist and negotiator, all rolled up in one. And, you need a dependable partner by […]

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Selling a Home with Reali: The Whole Package

  Selling a Home with Reali: The Whole Package Guilty pleasure fact: we love cookies…especially this time of year. Frosted, with nuts, without nuts, chocolate chips, sprinkles…bring ’em on! All that said (and eaten), we loathe the notorious cookie cutter approach that many real estate firms employ when selling homes. One size does not fit all, […]

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Selling a Home with Reali: Smart Staging

  Prepping a home for sale is unlike anything else you’ve ever put on the market. It’s not as easy as doing a Karate Kid wax job on a car, or tuning an old guitar. In essence, you are creating a setting for people to imagine how they’d live their lives. Research has even shown […]

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Making an Offer on a House — The Reali Way

Making the decision to submit an offer on a house can be one of the most exciting and terrifying experiences of a lifetime…in equal parts. After all, this could be your new home, a place to settle and live your life. This could also be the biggest wad of cash you’ve ever laid down for […]

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Should real estate agents use ‘transparent bidding’?

Like many listings in the Seattle area, Keith Mourer’s property received multiple offers — 10, to be exact. But this wasn’t a typical bidding war.

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Reali Home Buying Tip of the Month:

A Home for the Holidays, with a 2.5% Bonus in Your Gift Pile And just like that, the holidays are upon us. Reali is a new real estate marketplace that empowers buyers and sellers with modern tools, and leverages their mobile lifestyles in novel and inspiring ways. Our team has been busy getting the business […]

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Are real estate agents a thing of the past?

Reali is a Bay Area based startup that is streamlining the real estate business by helping homebuyers to cut out the middleman.

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Could real estate agents be replaced by a Bay Area startup?

Called Reali, the company has created an app that allows buyers and sellers to operate easily without real estate agents.

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Reali app lets home buyers skip the real estate agent

A new app called Reali cuts out the need for a real estate agent. Instead, home buyers and sellers navigate the process on their smartphone.

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Bay Area startup replacing real estate agents with Reali app

A Bay Area startup is aiming to shake up the real estate industry.

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Reali nice to meet you

Amit Haller and Ami Avrahami, Reali Founders   Imagine a fully-transparent process for buying or selling a home. A process where you always know what’s coming, what to expect and who to expect it from. And, imagine if such a process resulted in an easier transaction that actually saved you money — that’s right, saved you money — when buying or selling […]

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Reali Introduces A New Way To Buy And Sell A Home

Real Estate Marketplace Secures $2 Million Seed Round From Top Investors, Innovative App Offers Complete Solution for Home Buyers SAN MATEO, Calif., Oct. 19, 2016 /PRNewswire/ — Reali (http://www.reali.com/), a real estate technology startup, today announces the launch of its real estate marketplace that matches buyers and sellers at a fair price, by empowering users […]

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Real estate startup Reali wants to use technology to double-end deals

A startup touting rock-bottom fees, transparent bidding and a mobile app “in lieu of a traditional agent” is the latest upstart brokerage to launch with millions in the bank. Reali‘s business model revolves around an app that offers listing search, the ability to make and view offers, submit paperwork and chat with a “live expert.

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This startup replaces real-estate agents with an app – and says it will save homebuyers lots of money

Reali lets you find a house, make an offer, conduct bids, and see counter offers — all on your own — through an app.

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